Photo credit: Sura Nualpradid freedigitalphotos.nte |
It common for women
to expend plenty of money on those magical products that would perhaps reverse
the process of aging, and improve their supposedly hideous looks. Even though
they work their butts off trying to overturn the dials of age clock, they continue
to live an unhappy and miserable life, and envy others because of their beauty. The cause for their misery and
dissatisfaction is deeply rooted in the idiosyncrasies of modern media
conditioning. Women are hardened to believe that those sexy models on television shows
looks so damn gorgeous just by using the products they’re advertising. In reality, they
undergo a lot of cosmetic procedures to rejuvenate their skin to get that pixie
look. It’s their job to look like a goddess to survive in the media industry.
I’d like to echo few
lines from one of blog post where I wrote: Struggling to mold oneself into
social standards of perfectness is more of a fool's pursuit as these standards,
being dynamic, changes with the shifting epoch. Chasing physical perfection is
about as prolific as chasing a shadow, and even people who go about in pursuit
of what they have theorized as perfection usually do not end up contented or
feeling any closer to perfection.
And the rest is clear to you I guess.
One day while I was standing by the cash counter
at a local mall waiting to pay my bills, I heard two ladies bantering behind me
about some cosmetics they’d just bought. ‘Olay brings really awesome anti aging
creams. It works wonders on me and makes my skin feel great all the time.’,
said one who had the face of a banshee, horribly white. The other lady, who
looked quite beautiful to me, replied, ‘Nah…I believe having a vegetarian diet
and practicing yoga is more helpful in preventing anti-aging’’. The two ladies
indulged into a ferocious debate attracting the attention of customers and
vendors from the farthest corners, and then went out of the mall disputing all
the way. I was left amused at the whole scenario.
These circumstances really help me explain the sophistication of media
industry pretty well on occasions. The far-fetched hysteria of physical
attractiveness which the alluring images of media have standardized, causes
women to be more apprehensive in order to measure up to a such a refined media embodiment.
Nevertheless, women who undergo positive media conditioning, like the yoga-loving
lady I came across at the mall, are able to sustain their attractiveness in a
better way.
I am
not against the use of anti-aging cosmetics. I believe it’s important to be
careful in choosing the right kinds of products. Take for example face scrubs. Face
scrubs have become quite popular these days as an effective exfoliating agent. But do you know using any kind of face
wash with scrub particles in it is bad for your skin? The sand-like particles
present in face scrubs actually scuffs your face making it more vulnerable to the
symptoms of aging. On the other hand, products
like sunscreen and moisturizers are very helpful in delaying the signs of aging,
and keeping skin problems like dermatitis and melanoma at bay. However, when
shopping for a sunscreen you should always make sure that the one you’re buying
provides protection against both UVA and UVB radiations.
As a health and fitness enthusiast, I recommend
both men and women to keep their skin young and healthy by drinking lots of
water, doing yoga daily, and using sun block and moisturizer every day. I also advice them to resist
the temptation to apply any cheap chemicals on their priceless skin no matter how
alluring it’s advertisement may appear. It’s media conditioning after all.